‘More fun in PH’ launched in Middle East

The Department of Tourism (DOT) hopes to attract more tourists from the Middle East, following the launch of the “It’s more fun in the Philippines” campaign at the recently concluded 19th Arabian Travel Market (ATM) in Dubai.

A total of 18 industry participants (eight hotel and resort companies, nine tour operators and an airline company) represented the Philippines in a 100-square-meter pavilion, which included a booth where visitors can write their own versions of the “It’s more fun in the Philippines” slogan.

Another area in the pavilion gave visitors the opportunity to sample the traditional Filipino massage or “hilot” and other treatments such as Pinoy laughter yoga.

PHL brings 'fun' to the world via CNN

"It's More Fun in the Philippines." The Philippines is sharing this message across the world via a new international television campaign on global media giant Cable News Network (CNN).

According to the Philippine Department of Tourism (DOT), it has released a new 30-second television commercial (TVC) where people from all walks of life say why they think it's more fun in the Philippines.

The DOT said the commercial begins with: “We asked people why it’s more fun in the Philippines….”

It then features creative memes, all contributed by the public.

In keeping with the campaign’s interactive theme, the TV ad ends by asking the viewers to explore the Philippines and answer the question: “What will you come up with?”

PHL to join world's largest tourism show with 'More fun' slogan

The Philippine government expects to make a good showing with its new slogan "It's More Fun in the Philippines" as it joins the annual International Tourismus Bourse (ITB), the world’s largest travel trade show, from March 7 to 11 in Germany.

Malacañang on Sunday said the Philippine delegation led by Tourism Secretary Ramon Jimenez Jr. expects to roll out the “It’s more fun in the Philippines” slogan on a global setting.

“Dito natin iro-rollout ang ‘It’s more fun in the Philippines’ on a global setting, in a global event. Importante ang participation kasi half ng tourists natin find out about the country through travel expositions,” deputy presidential spokesperson Abigail Valte said on government-run dzRB radio.

New Slogan of Department of Tourism Revealed

 

Photo from http://itsmorefuninthephilippines.com/

Here is one of the new slogan unveiled by Department of Tourism (DOT)last Friday. This slogan was made to encourage foreign travelers to visit the Philippines.